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Targeting Strategies to Maximize Facebook Ads

 

One of the biggest advantages of Facebook Ads is the ability to target your ads specifically at particular audiences. This means that you can ensure only people who are likely to want to buy from you see your ads and that you aren’t wasting any of your budget on clicks that don’t end up converting.

Facebook, like many other social networks and advertising platforms, allows you to target your ads based on all the usual demographics such as age and sex. Where Facebook goes above and beyond though, is in providing you with advanced tools to target people by a range of different factors. Consider some of these impressive options and build them into your own campaign…

More Specific Targeting

Firstly, Facebook Ads allows you to target your audience based on a lot more metrics than just those main two. You can also target based on location for instance, by selecting a location on a map and then deciding how far outside that location you want your marketing to spread.

Better yet, you can also target your audience based on their hobbies and interests – so that you could sell a weights bench only to fitness fanatics for instance. You can also look at your audience based on things like their likelihood of owning property, thereby ascertaining whether or not they’re likely to have the space for your weights bench.

Advanced Filtering

Being able to choose these specific stats and show ads accordingly would be impressive enough on its own. However, Facebook goes above and beyond by allowing you to filter your audience by looking for specific combinations of those elements and even by excluding people in certain groups!

Remarketing

Like Google AdWords, Facebook Ads also offers the handy ability to remarket. This means that your showing people ads after they have already been to your website and shown an interest in what you’re selling. If someone lingers on the checkout button and changes their mind for instance, you can later show them your advert at a time when they may be filling a little more impulsive.

Custom Lists

Even more handy is the ability to create your own custom audience. You can do this by using emails collected for a mailing list for example and Facebook will then attempt to assign each of those emails to a relevant Facebook contact. They can even find you more people to advertise to who fall into similar categories based on your list!

FAQ

Will this training help people with automotive sales experience? Yes, these sales training modules are jam packed with powerful tools for experienced people at the dealership and the green-pea.

Do you offer sales training programs I can purchase?

Many of the automotive sales training modules are FREE. If you are ready to step up into the $100,000 year club there are sales training programs available to help you launch yourself to the next level.

Are there any training video to sell cars on social media?

Yes, there are several training videos to help sell more cars and boost your sales on Facebook and Youtube.

What is your refund policy?

We offer six months to use the training modules and if you don’t feel they increased your sales a refund will be provided.

Does Mr. Maxwell offer personal sales training?

Yes, Mr. Maxwell does offer personal sales coaching and online sales training programs. Within the modules are more information to decide which works best for you.